Summary
Site X-ray evaluates how search engines and AI assistants access a website and identifies prioritized improvements.
About
Site X-ray is a website visibility and accessibility audit tool focused on how search crawlers and AI assistants can interpret business websites. It combines technical checks with a location-based competitor visibility test.
Site X-ray accepts a URL and loads the page using a simulated 4G phone experience. It assesses the page from the perspective of search and AI crawlers, then provides a score out of 100 and a prioritized list of issues. Findings can include content that text crawlers cannot access, missing business details, AI bots blocked by robots.txt, slow mobile loading, and the absence of tap-to-call functionality. Users can also enter a competitor and city to check whether an AI assistant using web search names their business. The tool does not require sign-up.
Key Features
Loads a submitted page using a simulated 4G phone experience.
Evaluates website content from the perspective of search and AI crawlers.
Provides a score out of 100 and a prioritized list of issues.
Identifies inaccessible text, missing business details, robots.txt restrictions, slow mobile loads, and missing tap-to-call functionality.
Checks whether an AI assistant with web search names a business when given a competitor and city.
Real-World Use Cases
Website search-readiness audit
Identify technical and content issues that may prevent search crawlers from accessing or interpreting a business website.
AI search visibility assessment
Check whether an AI assistant using web search names a business in a competitor and city comparison.
Mobile website improvement
Use simulated 4G loading and mobile-specific findings to prioritize performance and contact-access improvements.
Client website review
Marketing and SEO consultants can use the score and prioritized findings to structure website audits and recommendations.
Business Opportunities
Local business visibility optimization
Problem: Local businesses may have website issues that limit crawler access, mobile usability, or visibility in AI-assisted search.
Solution: Use the audit findings to identify and prioritize website changes, including business-detail completeness, mobile loading, and tap-to-call access.
Estimated ROI: Potentially moderate where improved discoverability and mobile contact access lead to additional qualified inquiries; outcomes depend on implementation and local competition.
Execution: Run audits for target businesses, group findings by implementation owner, and offer remediation or ongoing monitoring as a consulting service.
Agency website audit workflow
Problem: Agencies need an efficient way to identify and communicate technical and AI-search visibility issues across client websites.
Solution: Use the score and prioritized fix list as an initial assessment to support client reviews and remediation planning.
Estimated ROI: Potentially moderate through reduced audit preparation time and additional optimization services; no quantified returns are established by the available information.
Execution: Incorporate URL assessments into discovery or recurring review processes, then validate and implement recommendations using appropriate technical tools.