Epic directs developers to use AI for code and art on delayed Disney shooter
Epic directs developers to use AI for code and art on delayed Disney shooter
Generative AI & Media

Epic directs developers to use AI for code and art on delayed Disney shooter

The VergeOct 13, 2026

Epic Games has instructed developers on an unannounced Disney shooter to use AI for code and artwork, while the game’s release window has slipped.

Epic Games is directing developers on an unannounced game made with Disney to use AI in producing both software code and artwork, The Verge reported on October 13, 2026, citing Bloomberg. The project, described in the reports as a shooter featuring Marvel and Star Wars characters, has also moved beyond its original March release window; no replacement date was reported.

Bloomberg reported that a director told staff to stop writing code by hand and that the game’s art would be created through AI workflows. Epic spokesperson Jake Jones characterized the company’s approach to Bloomberg as “AI-accelerated development.” The Verge also reported that developers were encouraged to use Anthropic’s Claude. These details come from reporting and company comments, not a public announcement of the game’s full development plan.

Epic CEO Tim Sweeney said the company is shifting developers to increase the use of AI, with the stated aim of helping teams make more and better products and extending those benefits to Unreal Engine users. His comments offer the company’s rationale, but the reports do not establish how much of the game will ultimately be generated by AI or how the tools will affect individual roles on the team.

The project sits within Epic’s multiyear collaboration with Disney. Disney invested $1.5 billion in Epic in 2024, and the companies have previously brought Disney characters into Fortnite. Epic has also used AI features in Fortnite, including an AI version of Darth Vader, according to The Verge.

The shift arrives amid wider changes at Epic: the publication reported that the company laid off more than 1,000 employees earlier in 2026 after Fortnite engagement had declined since 2025. The available reporting does not link those layoffs directly to the AI mandate. Epic and Disney had not immediately responded to The Verge’s requests for comment.

Industry Impact

AI enters game production

Video games and software development

Overview

For game developers, Epic’s reported directive points to AI becoming part of production for both code and artwork, rather than a tool limited to experimentation. Developers and product managers will need to assess how AI-assisted workflows affect quality, review, and delivery; executives will need evidence before judging productivity gains. The game’s release window has slipped, but the report does not establish that AI use caused the delay. It also does not quantify AI’s contribution or link Epic’s earlier layoffs directly to the mandate.

Key Impact Points

Epic is directing the team to use AI for both software code and artwork, widening AI’s role in game production.

The game has moved beyond its original March release window, with no replacement date reported.

The reported mandate does not establish AI’s effect on staffing, productivity, or the schedule.

Opportunities

No confirmed external opportunity

Game development

The article supports an internal workflow opportunity, not a demonstrated external product or revenue stream. Epic is asking the team to use AI for code and artwork and reportedly encouraging Claude, but the reporting gives no adoption metrics, cost data, quality results, or estimate of how much content will be AI-generated. Studios considering similar workflows could evaluate code and art assistance against human review, production quality, intellectual property controls, and schedule outcomes. No standalone commercial opportunity, customer demand, or AI-related revenue potential is established by this report; any business case remains contingent on measured results.

Reference link

https://theverge.com/games/1010097/epic-games-disney-project-ai-coding-art

Image Source Link

https://static0.pocketlintimages.com/wordpress/wp-content/uploads/2024/02/image-16.jpg

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