Google’s Connected Apps platform lets U.S. developers submit services for Gemini and Search, with tools to test integrations and monitor performance.
Google introduced a developer platform for bringing third-party services into its AI experiences, opening a new route for businesses to connect apps with Gemini and Search. The public preview is available to U.S. developers who join a waitlist; Google has not announced when access will expand beyond the preview.
Developers can build an integration using a cloud-hosted Model Context Protocol server or Android MCP with AppFunctions APIs. They can then register, test and submit the app through Google Connected Console, selecting whether it should appear in Gemini, Search or both. Once an integration is live, the console provides measures including traffic, latency and errors. Developers can also maintain elements of their brand identity, including verified logos and authenticated accounts.
The move extends a feature already present in Gemini. Google has more than 50 connected apps there, including services from Adobe, Experian, Localiza and Peloton, as well as Google products. The company plans to bring those integrations to Search over the coming weeks. Search currently offers a smaller set, including Canva, Instacart, YouTube Music and Yahoo Fantasy Football. Calm is also expected to launch on both Gemini and Search, according to Google.
Connected apps allow users to link a service and ask an AI experience to carry out specific actions, rather than simply retrieve information about the service. The new submission process gives outside developers a way to make those actions available within Google’s products. TechCrunch noted that similar integrations are emerging in other consumer AI services, including ChatGPT and Meta’s Muse.
For businesses, the platform provides a way to make app features accessible from Google’s AI interfaces while retaining some control over presentation and account authentication. Whether the integrations change how people discover or use individual apps remains uncertain; Google has not provided a broader availability date.